Sybill Accelerates Speed to Lead and Conversion
At Sybill, while AI is a core focus, recognizing the right moment to involve human interaction is crucial. ServiceBell plays a vital role in this by allowing the team to engage high-intent visitors live on the website. It has been instrumental in supporting Sybill’s journey from its early stages to its current phase of growth.
About Sybill
- Industry: Artificial Intelligence (AI), Sales Technology
- Company Size:60 employees
- Location: United States
- Products:
Sybill Accelerates Speed to Lead and Conversion
When Sybill first encountered ServiceBell, the company lacked a solution to capture inbound leads directly from its website. At the time, Sybill was in the early stages of commercialization and needed a method to engage with visitors who showed organic interest in the product, answer their questions, and potentially qualify them for a demo.
Sybill knew that companies and personas within its Ideal Customer Profile (ICP) were visiting the pricing page, signaling clear interest. However, the team had no visibility into which specific accounts were browsing, when they were most engaged, or how to reach out to them at these crucial moments. This lack of insight was more than just a missed opportunity—it was a critical gap in the sales process that needed immediate attention.
Given Sybill’s platform, which specializes in analyzing sales conversations and prospect engagement, the ability to establish a “face-to-face” connection during the sales process was essential. Sybill wanted to provide prospective customers with the option for immediate, live engagement directly from the website, without waiting for a scheduled meeting, to ensure that the momentum of customer interest was captured and leveraged effectively.
The solution: Proactive engagement with the prospects on the website, when they need it.
ServiceBell was adopted early in Sybill’s journey from product launch to achieving product-market fit. The platform’s dashboard offered live insights into website activity, including firmographic data such as company name, size, and location. This allowed sales representatives to identify and proactively engage with visitors matching their ideal customer profiles in real-time.
While prospects sometimes didn’t respond, when they did, it proved highly valuable, akin to a cold call but with the advantage of the prospect being actively engaged on the website.
ServiceBell’s triggers alerted the sales team to high-intent behaviors, such as visits to pricing or contact pages, enabling timely and effective engagement. The seamless integration with Slack further enhanced response times, allowing reps to receive instant notifications and initiate video calls with a single click, whether on desktop or mobile.
This implementation significantly reduced lead response times, increased conversion rates, and contributed to a substantial uplift in the sales pipeline value.
The result: Helped get new leads in the pipeline consistently, contributing to about 10% of new revenue.
ServiceBell has significantly enhanced Sybill’s ability to proactively engage high-intent leads on their website, directly contributing to several closed-won deals and impacting at least 10% of their revenue.
The platform has provided valuable insights into visitor behavior by capturing their requests for assistance and questions directly on the site. This feedback has been instrumental in identifying gaps in marketing, product education, and product features, offering actionable intelligence for the entire organization.
Additionally, ServiceBell has offered valuable demographic insights into website visitors. Understanding the profile of their audience has guided Sybill in refining their marketing strategies, tailoring website content, and shaping their overall go-to-market approach.
Start Growing With ServiceBell Today
ServiceBell’s tools provide real-time insights and instant engagement opportunities, helping us connect with high-intent leads and increase our sales pipeline value.
