Brikl Increases Demo Bookings 46% with Sendspark Videos
About Brikl
- Industry: E-Commerce and Print-on-Demand for Promotional Products
- Company Size:60 employees
- Location: Belgium
Challenges Faced by Brikl
Dan Vermont, VP of Sales and Operations at Brikl, faced several challenges with conveying the value of their complex product. He noted, “One of our biggest challenges is that, due to the complexity of our industry and the many features we offer, our sales pitch heavily relies on scheduling demos. However, booking time for a call can be difficult.”
Recognizing the need for a better way to explain Brikl’s value proposition and increase demo bookings, Dan sought alternatives to plain text emails. He realized that video could be the ideal solution and began looking for a platform that offered easy video creation, seamless integration with his tech stack, and robust design and theming capabilities.
He added, “We previously used other video platforms, but they lacked integration with our tools and had limited design options. We needed a solution that would allow us to create impactful, well-designed videos with personalized messaging and clear calls-to-action.”
Implementing Sendspark at Brikl
Dan and his team implemented Sendspark to tackle these challenges effectively. Here’s how Sendspark’s dynamic video communication tools were leveraged across Brikl:
Sales Outreach and Conversion: Personalized video messages created with Sendspark allowed Brikl to showcase their platform’s features without initial calls. These videos integrated seamlessly with tools like HubSpot and Clay. Dan observed, “Seeing your brand in a familiar context makes a huge impact. A dynamic video that reflects their environment shows I’ve invested time in creating something just for them. When customers see their logo in our video, it grabs their attention and encourages them to engage and book a demo.”
Customer Support: Sendspark was used to create short instructional videos for common questions, which were stored in a shared library. This improved response times and customer satisfaction. Dan remarked, “We built a library of pre-recorded answers, allowing the team to quickly access and send relevant videos, streamlining our support process.”
Internal Training and Communication: Sendspark videos facilitated new employee training and feedback for the tech team, ensuring clear and consistent communication across Brikl’s global team.
Results of Implementing Video as Part of Brikl’s Operational Process
The implementation of Sendspark brought significant improvements to Brikl:
- Increased Demo Bookings: Dynamic video campaigns boosted demo bookings by 46% compared to traditional email outreach.
- Higher Conversion Rates: Conversion rates for demos booked via Sendspark videos improved, leading to a shorter sales cycle and increased sales.
- Enhanced Customer Service Efficiency: Video responses minimized the need for scheduled calls, enabling the customer service team to handle more queries effectively and build a comprehensive instructional content library.
- Improved Internal Communication: Sendspark streamlined communication within Brikl’s remote team, accelerating operations and onboarding processes.
Closing Thoughts and Plan for the Future
Brikl’s adoption of Sendspark has effectively resolved its initial challenges and unlocked new opportunities for efficiency and growth.
Dan Vermont notes, “Sendspark has revolutionized our sales and customer service approach. The personalized video messages not only boosted our demo bookings but also enriched our customer interactions with a personal touch. The seamless integration with HubSpot and other tools has facilitated a smooth transition, and Sendspark’s support has been outstanding.”
Looking ahead, Brikl plans to further utilize Sendspark’s features to enhance its sales and customer service processes and explore additional integrations to maximize their video communication strategy.
Start Growing With Sendspark Today
For customer success teams looking to save time and enhance customer experiences, Sendspark enables instant video messaging. Create a free account to start communicating better today.
