Boosted Customer Discovery By 50%

The University of Notre Dame IDEA Center accelerates startup development, business formation, and entrepreneurial education, helping bring innovative ideas to market. Learn how they increased customer discovery by 50% with RocketReach.

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About Idea Centre Notre Dame

The IDEA Center offers the essential resources, services, and expertise for idea development, commercialization, business formation, prototyping, and entrepreneurial education. It is dedicated to bringing the most innovative ideas from Notre Dame faculty, staff, and students to market.

Overview

Without the guidance and support of organizations like the Notre Dame IDEA Center, many startups may struggle to attract investors and customers, hindering their growth. To successfully advance from seed to Series C funding, startups need effective prospecting tools to reach the right people cost-effectively.

The success of an organization’s cold email outreach strategy depends heavily on the quality of its contact data. For Notre Dame, achieving high classification accuracy was crucial. The university needed to categorize its data by relevant attributes to optimize outreach to investors and customers across various industries.

Challenges

Notre Dame frequently engages in outreach efforts to grow its pool of potential donors and investors, relying on their support to fund initiatives that help students turn their ideas into successful businesses. However, the university encountered challenges with its prospecting strategies, particularly in ensuring the accuracy and completeness of contact data.

Additionally, Notre Dame set a goal to conduct over 10,000 customer interviews within five years. Yet, the institution struggled to find a prospecting software provider that could meet this goal while offering a pricing model suited to its specific needs.

Solution

Fortunately, RocketReach’s advanced prospecting and lead-generation tool provided Notre Dame with the resources to boost customer discovery by 40% to 50%, thanks to its intuitive and user-friendly design. This ease of use was especially advantageous for the IDEA Center’s largely student-based team, many of whom had no prior experience with such software.

RocketReach’s comprehensive tool offers AI-verified contact data for over 700 million individuals across 35 million companies globally. Its Advanced Search features allow users to refine searches by location, industry, and other key criteria, helping to build precise contact lists and execute highly-targeted campaigns.

The university quickly saw success with RocketReach, achieving a 40% to 50% increase in contact acquisition for customer discovery compared to previous platforms. The Advanced Search capabilities enabled Notre Dame to efficiently locate alumni for market research, board positions, and investment opportunities, improving response rates and reducing rejections.

From initial consultation to implementation, RocketReach provided exceptional support, including a customized pricing plan tailored to Notre Dame’s needs and its dynamic team of student analysts.

Results

Equipped with advanced, efficient, and accurate prospecting technology, Notre Dame surpassed its initial goal, achieving 10,000 customer interviews annually. RocketReach’s capabilities streamlined the university’s discovery process, reducing it from multiple tasks to just two.

Trusted by 16 million users and 95% of the S&P 500, RocketReach is the ideal solution for startups looking to enhance their outreach. With access to over 700 million AI-verified contact profiles, users can quickly refine their searches, seamlessly integrate the software with their existing systems, perform bulk lookups, utilize the Chrome extension to extract contact details from LinkedIn or Crunchbase, and benefit from a flexible, scalable pay-as-you-go model.

Start Growing With RocketReach Today

RocketReach provides AI-verified contact data and advanced search tools to optimize outreach and connect with the right prospects efficiently.