Codeup humanizes their admissions process with video

Since implementing Sendspark, they have accelerated enrollment and, most importantly, built relationships with prospective students early, making the transition into the technology field much less intimidating.

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About Codeup

Codeup is a coding bootcamp designed to help individuals start or advance their careers in software development. They offer intensive, hands-on training programs focused on practical coding skills and industry-relevant technologies. CodeUp aims to equip students with the knowledge and experience needed to thrive in the tech industry, providing career support and real-world project experience to enhance job readiness.

Why Sendspark?

CodeUp offers a 20-week program designed to help individuals without tech backgrounds start new careers in technology. Recognizing that entering the tech world can be daunting, CodeUp uses Sendspark to enhance engagement, conversions, and emotional connections by sending personalized videos throughout the admissions process. Since integrating Sendspark, they have accelerated enrollment and, crucially, built early relationships with prospective students, making the transition into technology significantly less intimidating.

Adding a human touch to automation

The admissions process at CodeUp begins when a prospective student submits an application. Following this, they are invited to interview with the admissions team.

Previously, an automated email was sent to confirm receipt of the application and provide a link to schedule a phone interview.

Senior Admissions Manager Sarah Mellor saw an opportunity to enhance this touchpoint with a video introducing the prospective student to the CodeUp Admissions team, congratulating them on taking the first step toward their new career, and encouraging them to schedule their phone interview.

Sarah chose Sendspark because it allowed them to create a video micro-funnel: customizing the video thumbnail to stand out in the inbox, using the video to engage and inform prospective students, and including a call-to-action to prompt scheduling the phone interview.

The video is integrated into their email automation system via HubSpot and is automatically sent when a prospective student submits their application. This email boasts a 90% open rate and an 83.3% click-through rate, reflecting a 12.6% increase in engagement compared to their previous text-based emails. Most importantly, the Sendspark video email fosters trust that endures throughout the entire application process.

Boosting event attendance

Events play a crucial role in CodeUp’s community engagement strategy. They host a variety of technology-related events throughout the year to introduce community members to potential tech careers, including:

Free Coding Workshops
Community Speakers
Tech Parties
Demo Days
Open Houses

For those without tech experience, attending these events can be intimidating, with concerns about fitting in. However, by using a Sendspark video, the CodeUp team can demonstrate their friendliness and welcoming atmosphere, easing these concerns.

Leveraging the faces & voices of the alumni community

The influence of CodeUp on a person’s life is often more impactful when conveyed by an alum rather than the admissions team. CodeUp utilizes testimonials from former students to illustrate potential futures and provide a realistic view of a tech career.

Sendspark’s Request Video feature simplifies the process of gathering video testimonials from alumni. By sending a single link, alumni can record and upload their video with just one click. These videos are automatically added to the Sendspark account, making them readily available for use in email marketing, social media, or embedding on the website.

Successfully Implementing Sendspark

CodeUp has discovered that creating admissions videos with Sendspark is incredibly simple. Their marketing team established brand guidelines within the Sendspark application, allowing the admissions team to quickly produce videos for email automation, event promotions, and social media posts.

Results Recap

After implementing Sendspark, CodeUp achieved:

A 90% email open rate
An 83.3% click-through rate
A 12% increase in email engagement
Enhanced trust and connection early in the admissions process

Start Growing With Sendspark Today

Sendspark’s tools for personalized video content boost engagement, build trust, and drive higher conversions.