How Sila Added $1 Million to Their Pipeline in 4 Months with ServiceBell
Engaging prospects live on the website with ServiceBell has been transformative—conversion rates have increased, deals are being qualified ten times faster, and the number of Sales Qualified Leads has significantly grown. ServiceBell is now a key tool for the sales team, enabling quicker engagement with prospects and accelerating their progression through the pipeline to close.
About Sila
Sila is a fintech software platform that offers payment infrastructure as a service, enabling fast, secure, and fully compliant integration with the U.S. banking system and blockchain.
- Industry: Fintech
- Company Size:60 employees
- Location: United States
How Sila Added $1 Million to Their Pipeline in 4 Months with ServiceBell
Companies invest billions (~$155 billion last year) in digital marketing to convert website traffic into leads and customers. However, driving leads to your site is costly, and when prospects don’t receive timely assistance, they often turn to competitors.
Sales teams are 100 times more likely to connect with a lead and 21 times more likely to qualify one successfully if contacted within 5 minutes of their inquiry, compared to a 30-minute delay, with success rates declining sharply thereafter (Sopro). Quick lead response times have a significant impact on sales—closed sales increase by 391% when response times are under one minute (Sopro).
Sila’s ACH API requires face-to-face interaction during the sales process, but they recognized the importance of quick engagement and wanted to avoid delaying customer interest with distant meeting times.
To address this, Sila partnered with ServiceBell to implement proactive and reactive live video chat on their website, enhancing conversion rates and creating a memorable customer experience right from the top of their funnel.
The Solution: Reps “cold call” website visitors and qualify prospects live on the site
The ServiceBell dashboard shows Sila’s sales reps every visitor on their website, along with firmographic data such as company name, size, location, etc.
Reps can proactively call website visitors that fit their ideal customer profiles, and utilize triggers to engage the prospect when they are already showing high intent to purchase by visiting the pricing, sign up or contact page.
Sila’s sales development reps achieve a 10% acceptance rate when proactively calling live prospects on their website.
The sales team’s inbound lead response times have also drastically improved with ServiceBell.
Once a lead submits a contact req
uest – or even visits their contact page – the sales reps receive a Slack notification like this: 
Slack notifications trigger when prospects visit critical website pages, like the demo request page. Reps can instantly click “Start call” to qualify warm prospects directly on the site.
These notifications and calls work on both desktop and mobile, allowing reps to engage with prospects even while on the go.
Sila leverages ServiceBell to boost lead conversion rates, quickly qualify prospects, and reduce lead response times, ultimately adding $1 million in pipeline value.
The Result: Sila added over $1 Million in pipeline value within four months of implementing ServiceBell
Sila has boosted its pipeline value by over $1 million through live conversations with website visitors using ServiceBell.
One of Sila’s sales reps even increased his monthly Sales Qualified Leads (SQLs) by 45% through cold calling website visitors.
With ServiceBell, sales calls occur in real-time, resulting in a 100% show rate and eliminating no-shows and reschedules.
Overall, ServiceBell has enabled Sila to accelerate sales by improving lead conversion rates, speeding up deal qualification, and reducing lead response times.
To experience similar results, schedule a ServiceBell demo and see the impact for yourself!
Start Growing With ServiceBell Today
ServiceBell’s tools provide real-time insights and instant engagement opportunities, helping us connect with high-intent leads and increase our sales pipeline value.
