How Viralwoot used JustCall to increase revenue by 11.7%
Social media is a global phenomenon, enabling social media tools to reach customers anywhere in the world. As creating internet products becomes increasingly accessible, it’s possible to build a business from anywhere—even while relaxing on a beach with a laptop and a good internet connection.
About Viralwoot
Viralwoot is a social media management and marketing platform designed to help businesses and individuals boost their online presence. It offers tools for scheduling posts, managing multiple social media accounts, and analyzing performance metrics. Viralwoot focuses on enhancing engagement and growth on social networks by providing features like automated pinning, social media campaigns, and follower management.
- Industry: Social Media Management & Marketing
- Company Size: Small to Medium
- Location: India
- Use Case: ******
- Products:
The Problem
When Viralwoot, a well-known Pinterest marketing company, approached JustCall, their churn rates were at 5%, and their sales team struggled to meet quotas. Despite relying heavily on inside sales for years, Viralwoot reached a point where expanding into outbound sales was necessary to secure larger accounts. With a remote team spanning six countries, setting up an effective outbound sales process proved challenging for Alex, the CEO of Viralwoot. Consequently, when the team presented Viralwoot with a solution, they readily agreed to give JustCall a try.
How Viralwoot used JustCall
How the sales team used JustCall
Each morning, sales reps would log into their JustCall accounts to schedule calls, check voicemails, and make calls directly from their web browsers. The marketing team provided 20-25 leads daily in CSV files, which the sales reps imported using the CSV importer.
Viralwoot observed a rise in response and conversion rates for US leads as sales reps made calls from a local US number, despite being based in Europe and Asia. Additionally, sales reps began using text messages to enhance engagement with prospective clients. Within four weeks of using JustCall, sales reps were averaging 15-20 calls and scheduling 3-5 demos daily.
What can a Customer Success Manager do for you?
Throughout our interview, Charissa couldn’t help but rave over their team’s experience with Rich, Slingshot Group’s dedicated Customer Success Manager.
“Rich has been fantastic to work with! We have been very happy with Recruitee, we love it. You are constantly improving the user experience through regular updates and you really listen to what your customers need. When I give Rich feedback, he’s responsive and works to get us a quick resolution.”
It’s so valuable for Charissa, and Slingshot Group as a whole, to have one person who understands how they operate and can help them in achieving their own goals. Whether it’s helping set up automation in their pipeline to suggesting new features that will help speed up their processes, Rich is always one step ahead when thinking of ways to help Slingshot Group.
“Since the very beginning Recruitee’s customer support has been absolutely amazing.”
Charissa also mentioned that as a company, Recruitee really listens to the customer and is always making the system better.
That’s why we are transparent when it comes to features we are working on and our public roadmap. Customers can go in, take a look at what features have been requested, and even request their own.
Setting up candidate relations for success
Slingshot Group has been with Recruitee since 2017 (mind you, Recruitee was only founded in 2015), and 9 months ago they decided to overhaul their internal processes. With the creation of the Candidate Relations team and Charissa’s new role, creating a more structured system for tracking candidates was an obvious next step.
So Rich helped Charissa create a new pipeline and add automation to different hiring stages. Not only was this beneficial to the Slingshot Group team, who saved time and user experience, but it also improved their candidate experience.
Sometimes it’s hard to get people to change once they are used to things a certain way. However, everyone at Slingshot Group is using Recruitee and loving it! It did not take long to get familiar with the changes; they’re all taking advantage of the improvements to the pipeline and the automation. The automated emails were company-approved before being implemented so everyone can have peace of mind.
“Our team is very happy with Recruitee. It is the right system to support all of our work with candidates. Since we changed our process about nine months ago, it’s been life-changing for everyone.”
The team is even able to check Recruitee on the go with their mobile phones. Upwards of 95% of the Slingshot Group team uses the Recruitee mobile app. They’re able to check on new candidates or pull up a candidate profile with just a few clicks.
Here’s to the next 5 years
When discussing how often Charissa uses Recruitee, she said:
“All day, every day. It’s one of the best tools out there on the market.”
Last year, Slingshot Group experienced impressive growth and has close to 300 open jobs at the moment. Having been one of the longest-standing Recruitee customers, there’s no end in sight for what we can achieve together.
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