Utah-Based Insurance Company Embraces Cloud Telephony with JustCall

 

Building customer trust in the insurance sector is indeed a challenge. Providing easy access to communication with insurance companies is crucial for creating a satisfying experience for insurance buyers.

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About the Company

Despite having a skilled and capable team, a U.S. insurance company was losing customers to larger competitors in the region. The Utah-based team of 200 was experiencing significant operational delays.

How the Utah-Based Company Switched to a Cloud Phone System with JustCall

The potential downtime during the transition was a major concern for the insurance company, given that 74% of customer interactions are via phone. However, JustCall’s swift and seamless number porting prevented disruptions in customer service and sales operations.

The CEO of the Utah-based insurance company noted: “We were worried about customer calls going unanswered during the number porting process. But JustCall’s number porting ensured no compromise on our communication. Their team guided us through the transition and provided outbound caller IDs for the new numbers.”

During the transition, new numbers under the cloud phone system were assigned with outbound caller IDs reflecting the existing business number, ensuring no interruption in client communications. Existing business numbers remained active and calls were seamlessly forwarded to the new JustCall numbers, maintaining continuity of business communications.

Click to Call Button for Website

The cloud phone system has made it much easier for customers to reach the support team, with the easy dial option on the website proving crucial for maintaining communication. With 73% of users preferring mobile web browsing over desktops, this feature has been especially valuable.

The pandemic and subsequent lockdown created a surge in queries about policy payouts and insurance claims. The CEO noted, “If we had relied on our landline system, managing the high volume of queries would have been challenging. The click-to-call button has simplified customer outreach, allowing our support team to address concerns effectively.”

The company views this feature as key to strengthening long-term customer relationships, offering quick and reassuring access to insurers.

Bulk SMS

The Utah-based insurance company aimed to boost customer engagement, leveraging SMS’s impressive 98% open rate. Communicating effectively was especially crucial during the pandemic. They utilized the Bulk SMS feature to address customer queries, provide policy updates, and send alerts.

The CEO commented, “With the 98% SMS open rate and people spending more time at home due to lockdowns, this is a prime opportunity to connect with our customers. We are using bulk SMS to show we care and support them through the crisis, aiming to build a loyal customer base.”

Auto Dialer

 

The Auto Dialer feature from JustCall significantly enhanced the sales team’s efficiency. Previously, agents spent 35-40 seconds per call on manual dialing, reducing their daily call volume to 35-40. With Auto Dialer, dialing time was cut, doubling their calling capacity to 70-75 calls per day. It only connected agents to answered calls, eliminating time spent on unanswered ones, and allowed them to take notes without manual entry.

The Sales Head noted, “The Auto Dialer’s impact has been substantial. It reduced average handling time by 47% and increased average call length by 2 minutes, driving a noticeable boost in revenue.”

Interactive Voice Response (IVR) for the Company's Remote Contact Centre

 

Delivering a quality experience is crucial for insurance businesses, and developing a customer-centric contact strategy was a key goal. By implementing JustCall’s IVR, this Utah-based insurance company enhanced its customer service capabilities.

Previously, the contact center faced high call volumes and long wait times due to the limitations of their landline system. JustCall’s IVR streamlined call routing, directing customers to available agents and improving query resolution. “IVR has enabled our team to achieve a one-touch resolution for almost 49% of customer queries,” said the Customer Support Head.

Finally

Need a cloud phone system to help your team work efficiently from home? Schedule a free demo with our experts to see how remote teams are leveraging our cloud phone system for their business.

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