Waalaxy: the best linkedin automation tool – Empowill

Waalaxy, a leading LinkedIn automation tool since September 2019, has garnered significant user feedback over several months of use. In this review, we’ll explore what makes Waalaxy stand out.

About Empowill

Empowill is a software platform designed to optimize employee onboarding, training, and development. It offers tools to streamline the onboarding process, enhance skill development, and improve overall employee engagement and performance. Empowill aims to empower companies by providing a more structured and efficient approach to managing and nurturing their workforce.

Why prospect on LinkedIn?

Empowill focuses exclusively on small and medium-sized enterprises (SMEs) with 50 to 500 employees, including service and industrial companies, franchise networks, and growing startups. Their primary target is top management, a challenging demographic to reach for businesses of this nature.

Empowill quickly identified LinkedIn prospecting as the most effective approach for their needs. The platform allows for precise targeting, particularly through the use of Sales Navigator, and business owners are more likely to engage on LinkedIn than respond to solicitation emails.

Email marketing has become increasingly outdated, with low response rates and the risk of being filtered as spam. Additionally, finding the right contact’s email often requires expensive lead generation tools. In contrast, LinkedIn enables prospects to view profiles, achievements, and publications, providing more credibility and making it easier to initiate relationships.

LinkedIn also fosters greater trust than email because it facilitates direct contact with prospects. The platform not only promotes the company or product but also allows for personal branding. While LinkedIn is a professional network, it offers a more personal connection compared to email, fostering a direct, person-to-person interaction. However, it is important to note that LinkedIn prospecting can be extremely time-consuming.

A time consuming activity

Prospecting via LinkedIn can be effective, but it is an incredibly time-consuming process. LinkedIn, including its Sales Navigator tool, is not inherently designed for efficient prospecting. Sales Navigator lacks the comprehensive tracking capabilities of a CRM, and the messaging tool is rudimentary at best. This can lead to frustration, especially when LinkedIn becomes the primary acquisition channel, even for outbound strategies.

The typical process involves visiting prospect profiles, waiting for them to view your profile as a signal to connect, manually sending connection requests, and following up with messages—often in an unstructured manner. While this approach might suffice during the initial exploration and testing phases, scaling and structuring an acquisition strategy requires a different approach.

To address this, the team transitioned to marketing and sales automation, purchased customer databases, and implemented a CRM to better track prospecting efforts. LinkedIn remained a part of the strategy, but its use became less systematic.

Everything changed when they discovered LinkedIn automation tools. These tools enabled them to make LinkedIn their primary prospecting channel. Waalaxy, in particular, not only made this possible but also revealed additional LinkedIn use cases that significantly boosted their development, as discussed below.

Waalaxy Review: The Benefits of Using a LinkedIn Automation Tool

Using Waalaxy was a game-changer, saving significant time and greatly improving results. When prospecting on LinkedIn, a scientific approach is essential: test, iterate, learn, and refine.

Here are key strategies to optimize results:

Profile Visits: Visiting a prospect’s profile before sending a connection request can spark curiosity and encourage them to initiate the connection. This approach might vary based on the target audience.
Connection Requests: Deciding whether to include a message with a connection request is crucial. A short note can be effective, but a request without a message allows for a more personalized follow-up once accepted.
Message Content: Experiment with different messaging approaches, such as addressing the prospect’s challenges or highlighting commonalities, to see what resonates best.

Gathering data on these tactics helps refine the strategy for optimal results.

Automation

Without automation and tracking tools, managing LinkedIn prospecting is a daunting task. Attempting to manually track everything on an Excel sheet is not only time-consuming but nearly impossible. However, with automated scenarios and a structured campaign system, it becomes much easier to test different methods and identify what works best for your target audience and product.

For example, it was observed that the conversion rate was higher with prospects who attended the same university. This insight, made possible by automation tools, is an effective way to optimize prospecting efforts and gain new customers.

Best Practices & Campaign Examples Empowill Implemented

Classic Prospecting Campaign

Empowill’s automated campaigns are designed to secure phone meetings with prospects. Here’s an example of a simple scenario they implemented:

Profile Visit: When a prospect visits the profile, a LinkedIn connection request is sent with a personalized message: “Hello [First Name], I reviewed your profile with interest and would like to ask you a few questions given your role as CEO of [Company Name].”
No Profile Visit: If the prospect doesn’t visit the profile within three days, a connection request is sent without a message, relying on a well-crafted profile to spark interest.
No Connection After 14 Days: If the prospect doesn’t accept the connection request within 14 days, the request is withdrawn, and the prospect is targeted through email outreach using a Sales Automation tool.
Accepted Connection Request: If the prospect accepts the connection request, the following sequence is launched:
- Initial Message: A brief introduction of the service in one sentence.
- Second Message (5 Days Later): A more detailed explanation of the service, including a presentation brochure.
- Third Message (5 Days Later): A more emotional approach with phrases like “I hope I’m not being too persistent,” “Did my approach not resonate with you?”, and “If this doesn’t meet your needs, could you take a minute to provide feedback?”

Previously, all of this was managed manually using Pipedrive CRM, which required entire days of effort. The automation has streamlined and significantly improved the process.

Choose Waalaxy!

Empowill has transformed the LinkedIn automation tool—initially designed for prospecting—into an inbound marketing asset that effortlessly generates meetings and raises awareness. This success was achieved through a scientific approach to leveraging the professional network.

The LinkedIn automation tool developed by Waalaxy has proven to be a powerful catalyst. Despite being a young company, they sought out the best tools to fuel their growth, and Waalaxy has become a key component in their strategy.

Start Growing With Waalaxy Today

Choose Waalaxy for its ability to seamlessly integrate LinkedIn automation into their marketing and sales strategies, offering a powerful, user-friendly tool to generate leads, increase engagement, and streamline prospecting processes.